Apple DailyProgrammatic
Apple Daily
Apple Daily Hong Kong
Apple Daily Taiwan
中文
As the top news publication in Hong Kong and Taiwan with dedicated readers from around the world, Apple Daily continues to gain online audience through their innovative format of video news reporting.  In 2009, Apple Daily launched the revolutionary "Action News" that utilizes actual news video clips, 3D animation and humorous voice over to virtually recreate current events, and international, entertainment, sports and lifestyle coverage.  This vibrant and creative news reporting format is highly favored by their readers boosting more than 192 million global video views with a 70% plus video completion rate on a monthly basis.

Apple Daily is devoted to vitalizing the advertising industry via inventive video, mobile, web, and other digital initiatives for the next digital revolution. Among all the Chinese publications with online presence, Apple Daily is the visionary that employs an integrated approach offering a multi-screen experience; hence the dominance over its competitors across all digital platforms with a phenomenal online viewership and social media influence.
English
《蘋果日報》為台灣及香港最暢銷的報紙之一,擁有遍佈世界各地的忠實讀者,並透過嶄新的動畫新聞播報模式,成功吸引龐大線上讀者群。在2009年,《蘋果日報》推出首創的《蘋果動新聞》,以真實新聞畫面、3D動畫結合詼諧有趣的配音,運用虛擬手法將新聞,時事、國際、娛樂、體育和生活資訊重新呈現。《蘋果動新聞》獨特生動的播報模式受到許多讀者愛戴,目前影片全球觀賞次數高達每月一億九千兩百萬次,更擁有百分之七十以上的視頻完成率。

《蘋果日報》不斷致力於創新廣告模式和推動發展動畫影片、手機、電腦等各種數位媒體,在日新月異的數位媒體時代早已獨占鰲頭,擁有完善的跨平台多屏模式,遙遙領先於各家同時發展數位平台的中文媒體,並在社群媒體中擁有舉足輕重的地位。
Metrics
U.S. Data - Website
1,815,512
Total Monthly Unique Visitors
5,121,527
Total Monthly Video Views
6 – 7 min
Average Visit Duration
U.S. Data - Mobile
1,640,715
Total Monthly Unique Visitors
*318,102
Native App Downloads
4,891,323
Total Monthly Video Views
Facebook
1.9M
Total Taiwan Apple Daily Facebook Fans
3.2M
Total Hong Kong Apple Daily Facebook Fans
* Source : Google Analytics, Facebook, Google Play & iTunes 2015
Platform Links
Hong Kong
Taiwan
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