Hatsune Miku, a humanoid persona, is a sensational animated pop figure with millions of fans all over the world. An innovative collaboration between Toyota Corolla and Hatsune Miku created an overwhelmingly favorable chemistry. Toyota participated in the Anime Expo with a high visual impact booth design, exciting engagement activities including  distribution of limited edition Miku posters, photo opportunities with on location brand ambassadors dressed up as the animated character and display Corolla vehicles fully wrapped in  animated Hatsune Miku graphics. It was an exceptionally successful event that drew attention world-wide.