Air Supply's integration solution is simple and effective focusing on scalable inventory access, advance precise targeting and optimization automation. It enable custom media exposure and frequency across digital channels based on each individual's propensity and likelihood to engage and convert.
Air Supply Communications is the U.S. exclusive digital sales representative of Apple Daily, the flagship news publication of Next Media Limited. Next Media Limited is the largest publicly listed Chinese-language media company since 1995 with businesses spanning across Hong Kong and Taiwan. Apple Daily is available on web, mobile web, Android, iPhone, and iPad apps with over 30 million global article views from nearly 2 million unique users everyday. Their substantial number of U.S. online readers is the solid proof of their global influence.
The average consumer spends 70% of their waking hours away from home. Out of Home media aka "OOH" media reaches consumers no matter what their media habits are. OOH media is able to cover new digital technology platforms and engage consumers in ways that TV or radio can’t. It is the only media that reaches both of the unacculturated and acculturated Asian American consumers; it is also able to break through clutters and truly grasp people’s attention wherever they work, shop, travel and play.
Media habits have been evolving at a fast pace and in particular, event marketing has evolved to be more experimental and engaging with the boost of technological products and electronic devices. While digital online advertising is an effective way to target your audiences, consumer event is a great channel for brand and consumer interaction on a personal level, achieving 2-way communication. Over the years, we have developed various tools and methods that utilize offline opportunities to support online efforts. As pioneers in the Asian Event Marketing field, Air Supply is definitely the top choice for many clients and agencies. From corporate to consumer events, we have numerous successful case studies that you may find what you are looking for.
Our PR specialists will assist you in establishing your brand image and ensure you with maximum exposure through our extensive and cooperative relationships with a wide range of Asian American media groups. From choosing the right media outlet that reaches your target audience and drafting press releases in different Asian languages, to coordinating public relations events, we take care of your company’s reputation and brand image in all aspects.