《蘋果日報》為台灣及香港最暢銷的報紙之一，擁有遍佈世界各地的忠實讀者，並透過嶄新的動畫新聞播報模式，成功吸引龐大線上讀者群。在2009年，《蘋果日報》推出首創的《蘋果動新聞》，以真實新聞畫面、3D動畫結合詼諧有趣的配音，運用虛擬手法將新聞，時事、國際、娛樂、體育和生活資訊重新呈現。《蘋果動新聞》獨特生動的播報模式受到許多讀者愛戴，目前影片全球觀賞次數高達每月一億九千兩百萬次，更擁有百分之七十以上的視頻完成率。

《蘋果日報》不斷致力於創新廣告模式和推動發展動畫影片、手機、電腦等各種數位媒體，在日新月異的數位媒體時代早已獨占鰲頭，擁有完善的跨平台多屏模式，遙遙領先於各家同時發展數位平台的中文媒體，並在社群媒體中擁有舉足輕重的地位。

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OUR APPROACH

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